The ugly truth

The ugly truth sweaters have been welcome in our production since last winter - and now they are finally available! Choose your favorite shirt Helsingin Sanomat on five ugly news topics: climate changesota, #metooplastic ocean or the hidden power of technology. The soft and comfortable Ugly Truth sweaters are knitted from 100% merino wool. We donate 10 percent of each sweater ordered to the John Nurminen Foundation for the protection of the Baltic Sea. 

The truth may be ugly, but it’s always in vogue.

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